Soda Labs is a startup studio, focusing on Hardware-as-a-Service (HaaS). We build (and own) companies from scratch that harness the captive nature of hardware with the revenue profiles of SaaS. We partner with experienced founders and the world’s largest Original Equipment Manufacturers (OEMs) to rapidly and affordably prototype, test, and launch HaaS companies.
Our business model is driven by both portfolio company ownership (we aim to own ~30-50%) as well as sharing of recurring revenue from licensing, advertising, etc.
Our founding team includes engineering and design leadership from Google, Mozilla, Razer, Postmates, and Lookout. Soda Labs is funded by leading VC and strategic investors and based in both Taipei and Los Angeles.


Our current product portfolio includes 2 companies: Nimble and Sparkpoint (launching in Q2 of 2019); and Admin Portal as the back-end platform of the Nimble and Sparkpoint displays. We are continuing to work with OEMs and founders to identify new HaaS opportunities to leverage both our unique OEM relationship and HaaS software platform.

  • Nimble: an intelligent collaboration display platform for enterprise meeting rooms, launched in partnership with two of the largest technology companies in the world.
  • Sparkpoint: Digital kiosks that display interactive ads inside off-premise retail stores for alcohol, launched in partnership with one of the largest beverage distributors in the US.
  • Platform: Allow admins to control field displays from a web portal, including remote OTA update, device monitoring, and remote control.

Our core strength lies in building repeatable building blocks in the hardware-as-a-service ‘stack’, including the user facing applications, firmware and ROM modifications, mobile device management, security and data management, and administrative web platforms.


In the future, Soda Labs will be the AWS for HaaS, making it simple and inexpensive to prototype, test, and launch HaaS companies at scale. Just as AWS started as the necessary infrastructure to build Amazon’s massive consumer businesses, we are building our HaaS companies to ultimately own significant stakes in multi-billion dollar companies that leverage our own infrastructure for hardware, software, sales, operations, and support.

  • Personal Ownership
    A small group of dedicated, talented people can move mountains
  • Documentation
    Everyone is responsible for documentation. Good documentation leads to consistent results, clear processes, and better knowledge sharing
  • Focus
    We work best when they’re given a single task and the right environment
  • Continuous Learning
    We are never done learning and improving ourselves, both personally and professionally
  • Earn Trust
    Listen attentively, speak candidly, and treat every single person respectfully
  • Open, Clear Communication
    Providing transparent, clear, and regular communication to everyone allows everyone to move confidently in the same direction, avoiding confusion and doing unnecessary work
  • User-First Excellence
    Focus on (and identify!) the user and all else will follow.
  • Track, Measure, and Analyze
    Data wins over experience wins over opinion
  • Company Health Transparency
    We are always transparent with each other about what’s going on at the company, the good and the bad. No sugarcoating.
  • Fun
    We don’t take ourselves too seriously. We have fun. We laugh and are playful, even when struggling with big challenges.


  • Highly competitive pay, including salary, bonuses, and equity
  • Learn how to scale a startup from experienced Silicon Valley entrepreneurs
  • Continuous learning opportunities, including classes and conferences
  • Perks including meals, events, and services
  • Monthly custom perk allowance
  • Unlimited vacation policy
  • For LA employees: Medical and dental care packages
  • For full time positions: Work at home once a week and one month every year from anywhere they want (more than half of our team are expats so we usually travel home for important holidays and work from our home country during that time)


  • We are located at a spacious studio near Ximending.
  • We are a multi-lingual company and English is our primary language of communication.