Responsibilities
Responsible for the brand promotion, online and offline marketing activities of the new online video platform in Thailand, including but not limited to:
- Developing brand promotion plan and marketing strategy, coordinating local agency and product teams to achieve project goals.
- Undertaking online hotspot marketing independently, coordinating social media resources and promotion platforms.
- Integrating offline marketing channels, implementing brand promotion and content marketing event, and continuously optimize the execution method.
Essential Requirements
- More than 2 years’ experience in marketing; experience in social media marketing or content marketing is preferred.
- Ability to independently plan online and offline video marketing activities; marketing and branding experience in Thailand is preferred.
- Innovative thinking, keen market insight; excellent time management and multi-tasking ability.
- Good communication skills, excellent English listening, speaking, reading and writing skills; basic Chinese language skill is preferred.
工作內容
负责新在线视频网站泰国地区整体品牌推广及线上线下营销活动,包括但不限于
- 根据整体市场策略需求,制定品牌推广方案,协调市场、代理公司、产品技术团队完成项目的执行,达成项目目标
- 独立承担线上热点营销工作,合理统筹社交媒体资源,搭建推广平台,实现品牌传播
- 整合统筹线下营销渠道,独立完成对品牌推广及内容营销的执行,并及时完成效果评估,不断优化执行方式
需要條件
- 2 年以上市场营销工作经验,有社交媒体营销或内容营销工作经验优先
- 能够独立策划筹备线上线下视频营销活动,深度了解社交媒体品牌营销及推广模式;在泰国有成功事件营销及品牌推广经验者优先
- 具有创新思维方式、敏锐的市场洞察能力;优秀的时间管理和多任务规划统筹执行能
- 具备良好的沟通能力,优秀的英文听说读写能力;有一定中文基础者优先