Description
- HA Services
- Participate in “lunch bucket” presentations
- Become adept in the resources of all satellite and global offices, and set example of how your client teams can effectively utilize them
- Knowledge of Agency Life/Clients/Technology
- Possess detailed level of understanding relative to each account/marketplaces/ competitive landscape
- Understand client’s business objectives
- Possess strong tactical skills and motivation to grow in all areas
Responsibilities & Essential Requirements
- Project Management
- Support account lead in driving all day to day components of a PR program
- Possess good and evolving presentation skills
- Client Management Skills/Strategic Thinking
- Exhibit “can do” attitude in all aspects of client activities and press contact
- Perform basic research focused on snapshot analysis of client clips/coverage and supporting press climate analysis
- Move toward building strategic consulting abilities by providing recommendations based on contributions from senior HA account leads
- Provide senior HA manager with solutions rather than merely defining problems
- Emphasize attaining viable and measurable client program results
- Digital
- Have a good understanding about digital media channels and develop knowledge and insights on how to incorporate conventional media with social media
- Use social media channels personally and learn how they are evolving on an on-going basis
- Applies a global lens to communication strategies
- Digital strategies are an expected component of the agency’s strategic thinking, communications plans, and client/influential engagement; apply a digital mindset as part of how we think about communication strategy
- Media/Analyst Relations
- Foster relationships with reporters and analysts
- Take responsibility for proactive/reactive media/analyst relations, ongoing review of Ed/Cal to identify opportunities for clients
- Focus on media relations; emphasis on building relationships with clients’ target influencers, overall, to help facilitate ongoing and future coverage
- Facilitate media and analyst relations by providing value-add service and content
- Support selective media interviews and events, generally in concert with AM
- Writing Services
- Demonstrate strong written skills for basic press materials (bios, corporate backgrounders, factsheets, product/services sheets)
- Develop and hone writing skills for complex press materials (persuasive pitch letters, basic news releases, case studies, event wrap up reports)
- Research and write value-add reports relating to briefing documents, media/client/ industry/competitive landscape insights
技能標籤： communication, english writing, event, marketing strategy, media, presentation/ team management, press, public relations
