Description
- HA Services
- Define team hiring needs and refer candidates to ensure high-quality recruiting program
- Conduct “lunch bucket” presentations
- Participate in “lunch bucket” presentations
- Become adept in the resources of all satellite and global offices, and coach your account executives and client teams to effectively use them
- Knowledge of Agency Life/Clients/Technology
- Strong industry and technology knowledge related to client accounts
- Strong understanding of client’s business objectives tie them to communications objections
- Communicate strategic direction to client, account team and relevant vice president
- Mentor account teams
- Demonstrate responsibility for Agency-wide levels of profitability, new business, quality of account service and employee development
Responsibilities & Essential Requirements
- Project Management
- Take responsibility for multiple accounts, projects (with similar and/or disparate backgrounds)
- Manage budgets and Agency teams for multiple accounts
- Client Management Skills/Consulting
- Develop launch strategies, product positioning, messaging and creative tactical ideas
- Anticipate and resolve potential problems
- Demonstrate assertiveness and push-back ability, as required
- Demonstrate ability to grow existing accounts
- Develop competitive analysis
- Demonstrate ability to counsel clients’ executive management on communications issues and strategies
- As a HA senior manager, demonstrate ability to set and exceed client expectations as a provider of strategic counsel
- Digital
- Have a good understanding about digital media channels and develop knowledge and insights on how to incorporate conventional media with social media
- Use social media channels personally and learn how they are evolving on an on-going basis
- Applies a global lens to communication strategies
- Digital strategies are an expected component of the agency’s strategic thinking, communications plans, and client/influential engagement; apply a digital mindset as part of how we think about communication strategy
- Process planning skill to integrate owned media and earned media communications.
- Media/Analyst Relations
- Possess strong network of media and analyst contacts
- Develop strong relationship with media, analysts and clients
- Develop press climate analyses
- Writing Services
- Demonstrate superior writing skills (complex press releases, white papers, PR plans)
- Create and deliver presentations/speeches
- Assist in mentoring others in their writing skills
技能標籤： communication, english writing, event, marketing strategy, media, presentation/ team management, press, public relations
