Description
We are looking for highly motivated individuals with a desire to be part of building a scalable business across South East Asia. Shopback has big ambitions and is currently growing strong in 6 countries – Singapore, Malaysia, Indonesia, Philippines, Taiwan and Thailand. We are a platform for digital commerce discovery and loyalty across web and App. We are constantly looking to push the boundaries of innovation and help consumers make better buying decisions. We currently provide cashback, cool campaigns, personalized recommendations across verticals by partnering with local & global e-commerce merchants and business partners to bring the best value propositions for our users.
Responsibilities
The CRM Associate is a core member of our regional team. You will be working directly with local counterparts and regional stakeholders for the development and flawless execution of omnichannel marketing campaigns – driving customer acquisition and engagement. You will also be utilizing various technological platforms to capitalize on a plethora of data points, tackling key business issues in a scalable manner.
- Design and build automated, multi-channel lifecycle campaigns to address customer needs at relevant touch points along the customer journey
- Develop content management strategy to efficiently allocate exposure of merchants across countries and verticals
- Curate, deliver and test newsletter content, constantly calibrating best practices that can be applied across the region
- Collaborate closely with core management team to understand customer development, running data analyses to
- provide actionable insights that uncover new campaign opportunities
- Manage technological platforms to complement existing data warehousing and usage capabilities, improving the way data is prepared and consumed to deliver benefits to the business
- Execute and analyse tactical campaigns and initiatives to acquire and engage customers
Essential Requirements
- Has a trajectory of strong performance, with 2+ years of working experience and a proven track record of hitting KPIs and driving success in organisations
- Prior experience in CRM is a plus
- Excellent analytical skills, with the ability to derive actionable insights from research and data
- Working knowledge of Microsoft Excel
- Prior experience with SQL, HTML, CSS, Photoshop and other programming languages is a plus
- A natural team player with strong interpersonal skills
- Passionate, hard-working and a self-starter with a sense of urgency
- Ability to project manage and multitask at scale, in a dynamic and detail-oriented environment
- Strong work ethic and performance driven with ability to thrive in a fast paced environment
