Account Director

Description

• HA Services
  • Define team hiring needs and refer candidates to ensure high-quality recruiting program
  • Participate in planning a HA off-site meeting
  • Participate in “lunch bucket” presentations
  • Coach account executives and client teams to effectively utilize the resources of all satellite and global
    offices
• Knowledge of Agency Life/Clients/Technology
  • Demonstrate attitude and perspective that continually advances the Agency’s reputation
  • Mentor account teams
  • Assume broad responsibility for profitability, assist with new business solicitation, be accountable for
    quality of account service and employee development
  • Communicate strategic direction to client, account team and relevant vice president
  • Be the business partner with all clients and provide strategic communications counsels which tie in to the
    business objectives to your clients along to the C-level

Responsibilities & Essential Requirements

• Project Management
  • Take responsibility for multiple accounts, projects (with similar and/or disparate backgrounds)
  • Oversee account activities from a supervisory standpoint, but maintain hands-on involvement with a
    number of projects
• Client Management Skills/Consulting/Specialist
  • Develop launch strategies, product positioning, messaging and creative tactical ideas
  • Anticipate and resolve potential problems
  • Foster and maintain contact with clients’ most senior management (up to and including the CEO) on all PR
    and marketing issues
  • Serve as most senior point person responsible for account relationships
  • Set and drive PR programs to meet metrics
  • Take responsibility for HA’s success or failure in account relationships, (in tandem with a HA vice
    president/GM)
  • Focus on cultivating relationships with clients, as well as influencers, at the most senior levels
  • Possess a strong orientation toward maintaining a solid, profitable HA client roster
  • Grow specific practice area and/or group of accounts, including overseeing those for which an account
    manager may have day-to-day responsibility
  • Develop and make new business presentations with help from other members of the management team
    and direct reports
• Digital
  • Have a good understanding about digital media channels and develop knowledge and insights on how to
    incorporate conventional media with social media
  • Use social media channels personally and learn how they are evolving on an on-going basis
  • Applies a global lens to communication strategies
  • Digital strategies are an expected component of the agency’s strategic thinking, communications plans, and client/influential engagement; apply a digital mindset as part of how we think about communication strategy
  • Process planning skill to integrate owned media and earned media communications
• Media Relations
  • Continue to develop and maintain network of media and analyst contacts
  • Develop stronger relationships with media, analysts and clients
  • Develop press climate analyses
  • Develop competitive analyses
• Writing Services
  • Demonstrate superior writing skills
  • Assist in mentoring others in their writing skills

技能標籤： communication, english writing, event, marketing strategy, media, presentation, press, public relations, team management