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Description

  • HA Services
    • Define team hiring needs and refer candidates to ensure high-quality recruiting program
    • Participate in planning a HA off-site meeting
    • Participate in “lunch bucket” presentations
    • Coach account executives and client teams to effectively utilize the resources of all satellite and global
      offices
  • Knowledge of Agency Life/Clients/Technology
    • Demonstrate attitude and perspective that continually advances the Agency’s reputation
    • Mentor account teams
    • Assume broad responsibility for profitability, assist with new business solicitation, be accountable for
      quality of account service and employee development
    • Communicate strategic direction to client, account team and relevant vice president
    • Be the business partner with all clients and provide strategic communications counsels which tie in to the
      business objectives to your clients along to the C-level

Responsibilities & Essential Requirements

  • Project Management
    • Take responsibility for multiple accounts, projects (with similar and/or disparate backgrounds)
    • Oversee account activities from a supervisory standpoint, but maintain hands-on involvement with a
      number of projects
  • Client Management Skills/Consulting/Specialist
    • Develop launch strategies, product positioning, messaging and creative tactical ideas
    • Anticipate and resolve potential problems
    • Foster and maintain contact with clients’ most senior management (up to and including the CEO) on all PR
      and marketing issues
    • Serve as most senior point person responsible for account relationships
    • Set and drive PR programs to meet metrics
    • Take responsibility for HA’s success or failure in account relationships, (in tandem with a HA vice
      president/GM)
    • Focus on cultivating relationships with clients, as well as influencers, at the most senior levels
    • Possess a strong orientation toward maintaining a solid, profitable HA client roster
    • Grow specific practice area and/or group of accounts, including overseeing those for which an account
      manager may have day-to-day responsibility
    • Develop and make new business presentations with help from other members of the management team
      and direct reports
  • Digital
    • Have a good understanding about digital media channels and develop knowledge and insights on how to
      incorporate conventional media with social media
    • Use social media channels personally and learn how they are evolving on an on-going basis
    • Applies a global lens to communication strategies
    • Digital strategies are an expected component of the agency’s strategic thinking, communications plans, and client/influential engagement; apply a digital mindset as part of how we think about communication strategy
    • Process planning skill to integrate owned media and earned media communications
  • Media Relations
    • Continue to develop and maintain network of media and analyst contacts
    • Develop stronger relationships with media, analysts and clients
    • Develop press climate analyses
    • Develop competitive analyses
  • Writing Services
    • Demonstrate superior writing skills
    • Assist in mentoring others in their writing skills

 

技能標籤: communication, english writing, event, marketing strategy, media, presentation, press, public relations, team management

您正瀏覽的職缺:Account Director    有 1 則面試心得
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  1. Matt
    負責顧問
    Reply
    以下內容由 JECHO 顧問群向人選取得面試回饋,或由人選主動提供,請勿任意轉載。

    7 年以上的 PR & Marketing 經驗,並有產品、媒體、帶人等多項經驗。

    共有 3 階段,第一階段筆試,時間約 3 小時的線上測驗,在家裡進行。其中內容包含新聞稿撰寫、中翻英、英翻中、危機處理、英文書信、提案規劃等。
    (有提到這個考試會是日後工作所需要做的事情之一,偶爾會需要翻譯網站協助,但不排斥使用線上辭典協助。目的是確保是否有一定的英文水平,並著重於內容發想。)

    第二階段面試,有三位面試官,由 AD、SAM、Office Manager,過程就像聊天一樣,很輕鬆自在,主要依理念、工作期望、還有過去經驗的分享,公司接很多新創產業以提升台灣新創的國際舞台,並提倡公官、行銷等經驗傳承與交流,很重視彼此理念是否有熱情,同時有確切的目標想要加入霍夫曼公關公司。
    第三階段,面試官為亞太區總監,面試前人選有事先了解面試官背景,原先以為會是很嚴肅的面談,但本人超親切,過程無比順利,這次也是經驗分享、未來理念溝通等。

    三次的面試讓人選更想加入團隊,Hoffman 的成員背景都很強,但面試時沒有盛氣凌人的感覺反而非常親切,因此有更強烈的動力加入這個團隊,過程也願意分享,互相交流學習。
    最後,Offer get!

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