In the role of Digital Marketing Specialist, you will oversee the execution of marketing ad campaigns. With a deep understanding of our company culture, you bring proven expertise in brand strategy, insights, and communications.
What you’ll do
- Plan and execute all digital marketing, including ASO/SEO/SEM, marketing database, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct marketing research and analyze data
- Devise and present ideas on marketing strategies and budget allocation
- Brainstorm and prepare creative copies and contents
- Support daily operations and perform ad-hoc projects as directed
Nice if you have
- Minimum 2 years of work experience in digital advertising platforms and techniques
- Experience in setting up and optimizing digital ad campaigns
- Strong computer skills, including Excel spreadsheets, web analytics, Google Ads, Facebook Ads, Tiktok Ads, influencer marketing
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Proficient in English
作為數位行銷專員，您將負責執行行銷廣告活動。 您需要了解我們公司的文化，並在品牌戰略、洞察力和溝通方面擁有成熟的技能。
工作內容
- 規劃和執行所有數位行銷，包括ASO/SEO/SEM、行銷數據庫、廣告活動
- 衡量和報告所有數位行銷活動的績效，並根據目標（投資報酬率和關鍵績效指標）進行評估
- 進行行銷研究並分析數據
- 設計並提出有關行銷策略和預算分配的想法
- 集思廣益並準備創意素材和內容
- 支持日常運營並按照指示執行臨時項目
以專業角度來說，這會是你勝任此職務的條件
- 至少2 年數位廣告平台和技術方面的工作經驗
- 設置和優化數位廣告活動的經驗
- 強大的電腦技能，包括電子表格、數據分析、Google 廣告、Facebook 廣告、Tiktok 廣告、網紅行銷
- 了解數位行銷和市場方面的最新趨勢和最佳實踐
- 英語和中文雙語
