Description
We are looking for a head of Marketing to work across various brands and product channels. He or she will be responsible for a content-driven digital marketing strategy across multiple websites, blogs and social media channels.
Our ideal candidate has a good base of technical marketing skills, cross-functional and communication skills, and is able to speak and write at a fluent level in both Mandarin Chinese and English. They know how to manage a team, develop and nurture talent – and set a high bar for execution.
They know how to define marketing strategies, execute and measure them. They are excited to get in on the ground level of a new and rapidly growing software business. Experience with technical services, QA and game industries are a benefit.
Currently, our clients are in several global industries. We are a specialized software provider who provides a mix of software testing, cloud services and consulting.
Key Responsibilities
- Developing and maintaining a content creation process. Primarily “awareness” and educational content, research and industry insights
- Owns results for all components of the acquisition funnel. Awareness, engagement, action
- Responsible for marketing budget planning and compliance
- Developing campaigns and strategies across multiple inbound and outbound channels, including:
- Web Content
- Blog
- E-mail Marketing
- SEO
- SEM
- Social Channels
- Sales Materials
- Events and Conferences
- Defining KPI’s, OKR’s and tracking team progress
- Analyze Client behavior and develop key personas
- Monitor industry trends and challenges
- Work closely with the leadership team to define product and commercial strategies
Minimum Skills Required
- Experience defining briefs and developing web content
- Experience with SEO + Content marketing
- Experience with Social Media Marketing
- Excellent written and verbal English skills
- Management / leadership skills
- Project management experience and attention to detail
- Ability to define and analyze important web metrics that support business goals
Preferred Skills
- Experience with wordpress / joomla / drupal or other CMS systems
- Experience with Design tools such a Figma or equivalent
- Experience with Paid Social and Paid Search campaigns
- Experience with build and release automation
- Bachelor’s degree in Marketing, Communications or related field
- Experience in a small team / startup environment
Soft Skills required
- Fluency in English (equivalent to TOEIC 900+)
- Creativity
- Highly Organized
- Presentation Skills